There are several other websites online that allow you to check DA, but these two resources are the most reliable. DA is also included in Moz’s paid tools as well.Īhrefs also offers a free tool to check your DA, and you don’t have to give them your email. Link Explorer and MozBar are two free tools that allow you to check your DA as well as other SEO metrics. Moz offers several different tools to check your domain authority. Likely, the score is based on a mix of important SEO factors, including backlink profile, website traffic, on-page SEO and technical SEO, mobile compatibility, domain age, and social media mentions.
They use machine learning to determine the score. Moz says they use several different factors to determine domain authority, but the exact science of their algorithm is unknown.
Generally speaking, most experts agree that a domain authority between 40-60 is considered a good score. Put simply, DA covers your entire website, while PA covers a single page within your website.Īccording to Moz, there is no exact number for a domain authority to be considered “good.” They recommend that as long as your DA is higher than your competition, you have a good score. Similar to DA, page authority (PA) is the metric used for individual pages within a domain. Brand new websites will always start with a 1, but the score will often improve with time and a proper SEO strategy. It is independent from Google, and it only meant to be used to help predict how well your website will rank and its authority.ĭA is measured from 1 - 100, with 100 indicating a high domain authority. Keep in mind that DA is not a metric from Google and it doesn't determine you domain’s ranking. It was invented by Moz and is now an industry standard for all SEO marketers. In this article, we’ll explain what domain authority is, how to check domain authority, and how to increase it.ĭomain Authority (DA) is a metric used to predict how well a website will rank on Google’s SERP. But how can you know if you’re on the right track to reaching that goal?ĭomain authority is an important metric that will help you determine the success of your SEO Strategy, as well as determine how close you are to reaching that coveted spot on Google. There are many different factors that have a hand in getting your website to the number one position in Google’s SERP (search engine results page).
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